Accelerating Access To Healthcare Innovations , Changing The Lives Of Communities.

Let us partner with you to spearhead the successful launch and commercialization of innovations in Healthcare, all powered by specialised Digital solutions


Medical Affairs

Success through Science


Market Access

Optimisation of Funding and Reimbursement



We use innovative technologies to help take your ideas to the next level.

Strategic Consulting Company backed by over
20 years Pan-African, Global and Local experience.

We serve as trusted partners of Healthcare companies across the full product lifecycle. From research and insight generation, Strategy to execution and Stakeholder management, we provide the support and leadership necessary to achieve product launch and in-market growth success.

Let's Maximise the Commercial Success of Your Ideas


Pre-Launch Readiness

Helping you prepare for the launch of your innovation and identify market gaps.


Launch Strategy & Implementation

Maximise the commercialisation of your innovation through the power of Science.


In-market Sales Optimisation

Helping you grow your innovation in the market.


Training & Coaching

For Corporates, SMME’s and Business Incubators

A case for our specialised services:

Roughly 70% of product launches fail to meet their predicted forecast

Roughly 70% of product launches in the Pharma-Healthcare-Life Sciences industry never recover from a weak start and fail to reach projected commercial success.

Successful commercialisation and in-market growth of products in the health-sciences and pharmaceutical industry requires a complex and ardours process that needs experience and implementation of global Pharma/Healthcare best practise in the local context.

Our strategic consulting services backed by custom developed Digital Software programs will ensure a higher chance of commercial success through proven pre-launch, launch, post launch, growth strategies and Patient Support Programs. In addition, we also support organisations in increasing their capabilities through our Training and Coaching offerings.

Who we are

About Us

Founded by Dr Theo Mothoa-Frendo(MBCHB, MBA) a seasoned Pharmaceutical and Healthcare Professional who brings extensive best practice experience both locally and internationally. The partners met during the time they worked together at Global leader, Roche Pharmaceuticals.

Experienced in :
Extensive Medical Affairs and Market Access with an impeccable record at the development, launch and post-launch management of products across different therapeutic areas including Oncology, Over the Counter Medicines,  Consumer products and Medical Robotics:

  • Various executive leadership , commercial and scientific/medical roles within the pharmaceutical industry including Medical Director and Head of Market Access for Roche Sub-Saharan Africa.
  • Consulting – Business Strategy, Medical Advisory, Coaching and Mentoring.
  • Entrepreneurship as the Founding CEO of the award winning Uso Skincare products range.

Dr Theo Mothoa-Frendo

Ready To Take Your Business to The Next Level?

Talk to our team today.

Who We've Worked With

Pre-Launch Readiness:

Helping you prepare for the launch of your innovation and identify market gaps

  • Market Analysis
  • Disease area research and gap identification through Market and Industry Research
  • Develop a patient/customer Road to Purchase map through advisory Boards and Focus Groups
  • Regulatory requirements assessments
  • Competitor analysis
  • Clinical Data assessment of your product against available therapies
  • Pre-launch disease area programs
  • Pricing and Market Access/Funding analysis
  • Key stakeholder mapping
  • Develop real market opportunity reports.

Launch strategy & Implementation:

How your innovation will be introduced into the market

  • Patient journey mapping and intervention points
  • Product positioning and messages
  • Product Pricing and Retail Channel strategy
  • Scientific and medical education forums
  • Patient Disease awareness programs
  • Key therapeutic area experts and stakeholder engagement
  • Market Access Plan, Health Economic Dossier Development and Funder engagement in both Public and Private Sectors
  • Strategic partnerships with Scientific Societies and Patient Groups
  • Integrated marketing and Sales Strategy
  • Digitally Driven Patient Support Programs
  • Resource allocation and training
  • Product portfolio assessment and prioritisation

In-market Sales Optimisation:

Maximise the commercialisation of your innovation

  • Patient Support Program
  • Market shaping
  • Addressing competitor intensity
  • Refining of Medical
  • Messages and Product Claims
  • Disease area education programs
  • Public Private Partnerships
  • Integrated marketing and sales Strategy
  • Monitoring and tracking sales performance
  • Digital Marketing Plan, including PR, Digital, Social Media, Retail
  • Sales Force planning

Training and Coaching:

Training and Coaching for Corporates, SMME’s and Business Incubators on any of our strategic consulting service offerings

  • Pre-Launch Research Training
  • Positioning innovation and Developing product claims
  • Launch Strategy and how to implement it
  • How to commercialize Healthcare products
  • Sales optimisation
  • Cycle Meetings facilitation

Dr Theo Mothoa-Frendo

Medical Doctor, Healthcare and Pharmaceutical Expert turned Entrepreneur and Healthcare Business Consultant.

Theo brings with 2 decades of medical experience with over 12 years of Multinational Pharmaceutical experience, entrepreneurship and business leadership. Her expertise lies in the research, connecting data and turning it into insights that form the basis of a compelling business story, a winning route to market strategy, commercial success and impact on the health of communities.

  • Patient Support Program experience. I have been involved in Recormon, Mircera, Actemra and Transplant Group
  • Previously Medical Director, Sub-Sahara Africa with global leader Roche Pharmaceuticals.
  • In depth experience with R&D, Pre-launch and Post launch commercialization programs of over 15 Pharmaceutical products.
  • Clinical Research and Medical Marketing Specialist focused on connecting healthcare and wellness innovations to Patients, Prescribers and Consumers
  • Health Economics and Market Access expertise with proven success in Funding listings of high value Biotech products in both private and public sectors sectors
  • In depth experience in operating in West, East, and SADAC African Countries bringing in Global Expertise
  • Founder of award winning skincare brand USO Skincare. She led the research, development and commercialisation, including national retail listings with Edgars Beauty, Superbalist, Take-a-lot and Salons.
  • Fellow of the Archbishop Tutu African Leadership Institution(Said, Oxford University) and an emerging Public Speaker.